Quit Genius, the world’s first app to help people quit smoking, was the People’s Choice winner at the Pitch@Palace 8.0 competition on 1st November 2017. Dr. Maroof Ahmed, Chief Operating Officer of Digital Therapeutics, pitched to an audience comprising of HRH The Duke of York, mentors, potential business partners and host Mike Butcher of TechCrunch at St James Palace. Other winners of Pitch@Palace 8.0 were smart frdige iOT technology ‘EatMe’; car insurance for low mileage drivers ‘By Miles’ and the ultra fast charge ‘Zap Go’.

About Digital Therapeutics

Established in 2015, Digital Therapeutics is a health-tech startup founded by medical graduates from Imperial College London on the premise that digital health holds the key to combatting the rising cost of treating chronic non-communicable diseases.

The company builds gamified and personalised behaviour modification programmes with the aim of inducing behaviour change and thereby preventing those chronic disease, starting with Quit Genius, the flagship smoking cessation app.

Digital Therapeutics is run by Dr. Yusuf Sherwani, Chief Executive Officer; Dr. Maroof Ahmed, Chief Operating Officer and Dr. Sarim Siddiqui Chief Medical Officer.

About Quit Genius

Quit Genius is the world’s first app to deliver personalised cognitive behavioural therapy (CBT) to help people quit smoking. The app utilises evidence-based principles from gamification combined with effective behavioural therapy strategies.

By transforming face-to-face therapy to a personalised app, Quit Genius can deliver high quality, round-the-clock and scalable evidence-based behavioural support to the millions of smokers looking to quit.

About Pitch@Palace

Pitch@Palace was set up by HRH Prince Andrew in 2014. The Dragons Den-style initiative, which provides startups with access to mentors and potential business partners, includes a number of regional ‘heats’, a boot camp event, and culminates at St James’ Palace in London.

For further information visit pitchatpalace.com