Adil Abrar is the Founder of Mastered.com, an online fashion school. Previously he founded, Sidekick Studios in 2009, a product design consultancy and incubator with $2m+ annual revenues helping large organisations innovate like startups. Clients included RSA, Red Bull, Unilever, Sky, NHS London, Which?, Cancer Research, Charities Aid Foundation, Carers UK, and Flamingo International. In 2012, Adil was selected by The Observer as one of ‘50 New Radicals Making Britain a Better Place’. He is also the Co-Founder & Non-Executive Director of of VCbacked Buddy, an SMS and web app enabling people with anxiety and depression to take control of their own condition. Buddy has been adopted nationwide by NHS therapy services. From 2012 – 2013, Adil was Projects Director at Sidekick School helping to creates spin-out products and services from charities. The first cohort from Sidekick School included Vinspired, Comic Relief, Carers UK and Inaura. He also co-founded The Amazings, a marketplace for retired people to sell their experiences, skills and passions direct to their local community. Adil began his career in advertising, before spending three years at Amnesty UK as the brains behind the Protect The Human Campaign.