Ajaz Ahmed is the Co-Founder & CEO of AKQA, a digital agency that specializes in creating digital services and products. It employs 1,600 staff globally and was founded in 1994 in London by Ajaz Ahmed and James Hilton. In 2001, the company became AKQA Holdings Inc. after an investment of $70 million by Francisco Partners and Accenture, with San Francisco as its new headquarters and four offices in the UK, US and Asia. In the same year, Nike Run London, a new branded sports format with 10,000 runners taking part was launched by AKQA for Nike. A year later, in 2002, Run London sold over 20,000 places in a few hours using an e-commerce platform designed by AKQA. In 2005, AKQA Interface Design Practice helped Microsoft create the new user experience for the Xbox 360 gaming console. AKQA Mobile was launched as a specialist division in 2006. In 2010, AKQA created key branded iPhone apps launching that year: Gap Style Mixer, Nike True City, Nigella Quick Collection, and VW Real Racing GTI. In June 2012, AKQA joined WPP plc as an independent subsidiary within the world’s largest communications group, with revenues of $250 million that year. AKQA has garnered more than 100 industry awards, including at least one agency of the year award every year, and in 2014 it won Queen’s Award for Enterprise: Innovation. Ajaz and his co-author Stefan Olander, VP of Digital Sport at Nike crystallized their ideas of “the seven laws for a world gone digital” in ‘Velocity’, which featured a foreword by Sir Richard Branson and was published in 2012.