Ash Ali is the co-founder of Fare Exchange Network which helps mini cab firms to achieve a competitive edge by boosting their ability to generate more phone calls & bookings from customers using digital channels. Fare Exchange had handled over 1.5 million calls for cabs to date, generated over £20 million in fares and has over 10,000 Minicabs and Taxis listed as part of the network. He was previously the first Marketing Director at Just Eat which had an IPO of £1.5 billion, the largest ever in London.

Ash has 15 years of commercial hands on digital marketing experience and is a well recognised leader in the Startup arena. He has in-depth knowledge of ecommerce and online branding with expertise in high volume transactional sites both in B2B & B2C. Ash has hired and led four digital marketing departments and worked closely with multiple agencies and also consulted with many well known Internet start-ups including Shopcade and Videojug.