Bijal (Bee) Hayes-Thakore is Director of Marketing Programs for IoT at semiconductor company ARM, a chip maker at heart of the world's most advanced digital products. In her role, Bee leads a team collaborating with over 60 ARM partners globally enabling the industry’s largest ecosystem around secure, robust and enterprise grade Internet of Things solutions. Bee joined ARM in 2014 and was responsible for CPU Product Marketing for ARM Cortex-A and Cortex-M processors for mobile and embedded markets. Her previous roles including Head of University Program and Head of Global Technical Marketing for Premier Farnell Plc, where she oversaw the launch of Raspberry Pi. Bee also founded engineering consultancy Big On Good Solutions, delivering successful products with innovative technology partners such as NASA, LEGO, AIRBUS, X PRIZE Foundation and Shell. Bee is an active citizen scientist and a Board Director for The Planetary Society and the UN World Space Week Association