Daljit Singh

Daljit Singh

Daljit Singh

Creative Director - Happiness

Daljit Singh is a creative strategist who uses design methodologies to solve business challenges. He works globally, currently with luxury brands, banks and consumer electronics, collaborating where appropriate with top creatives from his extensive network. Dalit founded creative business consultancy Happiness in 2012. From 2010-2012 he was Founding Partner of Conran Singh, the then Digital Arm of Sir Terence Conran’s empire. He joined Conran Singh from Digit, the pioneering digital agency he founded in 1996 and sold to WPP in 2005.

Daljit’s work has been recognised with a D&AD Black Pencil Award, Design Week Best of Show and two BAFTAs. His work and thinking is used by businesses and has also been represented by cultural institutions with exhibitions at The ICA and Centre Pompidou, Paris. He was a former curator of The Future of Luxury at London’s V&A Museum using the digital discipline to focus on notions of value and issues of materiality in the luxury industries. He was a founding member of the British Council and Design Council’s advisory boards; an advisor to the London 2012 Olympic Legacy Trust and the Sorrell Foundation and is a fixture on the Financial Times’ Top 50 Creative Minds.