Gi Fernando is an entrepreneur and an investor. In 2013, he founded The Deep Group which owns, invests in, and manages a group of high-potential technology businesses, particularly in the social media, business services and social entrepreneurship sectors. The Deep group includes businesses such as Free:Formers, a digital training business; LoveThis, a social to do list business; Booking Bug, an online booking and reservation system, the Deep Ventures VC Fund; and Deep Labs.
Gi’s career began at 21 when he sold his first entrepreneurial project. Since then he has accumulated experience including five years with HSBC implementing groundbreaking and innovative technologies for the banking group and later setting up Western Consulting in 2002, a digital CRM service helping smaller businesses punch above their weight. His most notable success came when he co-founded Techlightenment with Ankur Shah in 2007. It was acquired by Experian plc in 2011. In April 2012 Gi founded Freeformers with a mission to use accelerated learning techniques to teach young minds faster and capitalise on the innovative and creative heritage of the UK. In 2017, Gi was recognised with an MBE in The Queen’s New Year’s Honour list for services to the digital economy.