Han-Son Lee is the Co-Founder of the LOAF app. Loaf stands for the Love Of All Food and is redefining the way people cook in the digital age. The company works with over 50 bloggers and chefs to connect recipes based purely on personal preferences and take Home Cooks through an animated, interactive cooking experience that makes cooking easier than ever. You can even talk to someone, while you cook, if you have any questions. LOAF has been featured as one of the 'Must-Watch' apps of 2015/2016 and also recently profiled by the BBC, The Next Web, and Evening Standard. Han-Son holds a Master’s degree in International Management with Amercian Business Studies from The University of Manchester and worked on range of brand strategy and innovation projects across the Retail, FMCG and Technology sectors before setting up LOAF.