Madhuban Kumar is CEO at Metafused, a cloud based real-time decision engine delivering alerts and triggers from the continuous aggregation, analytics and optimization of any data. Madhuban has worked in startup environments with one of the first India-US Venture Funds (Insight Venture Partners); built products from idea to launch and has previous experience in brands (GSK), mobile and NFC ( Encorus acquired by First Data Inc) and IP data (Camelot, BT). She has also advised the Doughty Hanson Technology Fund and Siemens Venture Capital Fund. In 2010, she became CEO of !80KB, a cloud based big data product platform aggregating data from disparate data sources for music and entertainment media brands. She worked with music producers and artists and helped them understand and leverage data driven insights for artist development, touring and others. Madhuban has an MBA from the Cardiff Business School University of Wales and an Executive MBA from London Business School.