Mohammed (Mo) Raja is Co-Founder of Fare Exchange Network which helps minicab firms to achieve a competitive edge by boosting their ability to generate more phone calls & bookings from customers using digital channels. Fare Exchange had handled over 1.5 million calls for cabs to date, generated over £20 million in fares and has over 10,000 Minicabs and Taxis listed as part of the network. Following a BA (Hons) Business Studies with Marketing degree from London South Bank University, Mo started his career with Thomson Directories where he was responsible for taking Thomson Local online. He then moved to home and local information Internet service Upmystreet.com followed by stints at Ask.com, 192.com, Passado, ITV Local, the Local Data Company, TripAdvisor and Health IQ before co-founding Fare Exchange. Mo has 20 years of multi sector business experience and a passion for developing new businesses, supporting other entrepreneurs and offering advisory services. He has mentored more than 30 companies and served as a one-to-one mentor for the Cherie Blair Foundation.