Neeta Patel is the founding CEO of the New Entrepreneurs Foundation (NEF) – a charity which aims to develop the next generation of UK entrepreneurs through a one year training programme. 120 young people have engaged in the NEF programme through five cohorts, creating over 40 ventures, 423 jobs and £2.65m of investment. Prior to joining NEF, Neeta worked in private equity matching technology entrepreneurs with investors. Neeta has held senior positions at Thomson Financial (Reuters), Legal & General PLC, Financial Times Group and at The British Council. She is an early internet pioneer having launched the first personal finance web site in Europe for L&G in 1996.
Neeta holds an MA in Chemistry from Oxford University, an MBA (Marketing) from Cass Business School, and a Sloan Fellowship in Strategy and Leadership from London Business School. She is passionate about the importance of storytelling in business and has published a book about it, “Creative Business – the making of addictive stories”, FT/Prentice Hall 2002.