Nitin Passi

Nitin Passi

Nitin Passi

Founder & CEO – Missguided.com

Nitin Passi is Founder & CEO of Missguided.com, a fast fashion women’s retailer setup in 2009. It is now one of the fastest growing online retailers in the world and has quickly become an international fashion source offering the latest in trend-led clothing, shoes, and accessories to women across the globe. The company employs 600 staff and expects to report revenues of £90m – almost double last year’s figure of £51m. Profits are also expected to leap, from £1m to £6m, and he is hoping for sales of £165m for the year ending in March 2016.

After graduating from Newcastle University in 2005 with a degree in Business Management, he joined his father’s firm importing, designing and selling clothing to all the high street chains and department stores in the U.S. He was based in New York, and lived there for two years, getting a solid grounding in the fashion business in everything from design to production. At the height of the 2008 recession, he saw that the only growth area was online and so he borrowed £50,000 from his father and launched Missguided.com in March 2009. It was named as the 5th Fastest Growing Private Company in the UK in 2014.