Rupa Ganatra is a serial entrepreneur: co-Founder of online retailer Yes-Sir.com and Social Media/Digital conference company Brand us Social. A BSc Economics graduate from the University of Manchester, she started her career at RBC Capital Markets, a premier investment bank, before founding Yes-Sir.com in 2013. Yes-Sir.com is a global online retailer of men’s grooming brands in the category of Beards, Shaving, Skincare, Hair, Body, Fragrances and Health. In 2014 she co-founded Brand Us Social, a forward-looking digital and social media intelligence and events company hosting conferences for different vertical industries. In 2014, she was listed in Management Today’s ‘35 Women Under 35’ to watch.