ShaoLan Hsueh is the founder and creator of Chineasy which she launched after a well-received TED Talk in Long Beach, California in 2013. In just over two years, she has built Chineasy into one of the most popular methods of learning Chinese across the Internet with several hundred thousand fellow learners. Her first book Chineasy, The New Way to Read Chinese was launched in March 2014 and is translated into 15 languages.Chineasy has become a showcase by many on how to use design and technology to solve large-scale problems.
ShaoLan is a tech entrepreneur with extensive business experience in Asia and Europe. She co-founded pAsia Inc, one of the major players on the Internet in Asia in 1990’s. After a second Master’s degree from the University of Cambridge she began Caravel Capital in 2005, a London-based elearning company. Her next book Chineasy Everyday is to be launched in spring 2016.