Shikha Saxena is B2B technology solutions marketer specialising in SaaS and cloud-based technology solutions. She has 10+ years experience of delivering marketing programmes at Accenture, Merrill DataSite, Zinnov and Times of India and is currently employed as a Demand Generation Manager EMEA at Tracelink, the world’s largest track and trace network for connecting the Life Sciences supply chain and eliminating counterfeit prescription drugs from the global marketplace. It's a cloud-based application platform, serving 16 of the top-20 global pharmaceutical companies. Shikha as a Bachelor of Engineering degree in Information Technology and an MBA in Marketing from the Institute of Chartered Financial Analysts of India University in Hyderabad.