Ajaz Ahmed BEM is one of the original tech entrepreneurs who founded Freeserve, which was once the UK’s largest Internet Company, in 1998. The eureka moment came when he bought a computer in PC World and nobody there could tell him how to get onto the Internet. After much persuasion, Dixons launched Freeserve in 1998, it became the UK’s largest ISP in 3 months and floated 9 months later with a market cap of £1.5bn. It entered the FTSE 100 soon after reaching a peak market cap of £9bn, Freeserve was sold by Dixons to France Telecom for £1.6bn in 2001. Ajaz left soon after the sale. He went on to found Legal365, a disruptive business model for the legal industry and runs his own business consultancy called SoSavvy. He is also Chairman of Quba, a technology agency that builds enterprise level websites for big companies. Ajaz also writes a column for Retail Week and sits on the Advisory Board at the University of Huddersfield Business School.