Amit Pate is a Founder & CEO of Snaptivity, smart stadium technology that drives fan engagement and increases sponsorship revenue at live sporting events by capturing candid emotions and reactions of fans. Snaptivity uses robotic cameras that are triggered automatically by AI and IoT sensors when fans bounce and cheer or sigh in disappointment. It is a content-generating engine; by capturing momentum, it allows brands & teams to conceive meaning to the sponsorship & reach people at scale in a targeted, emotional and personalised way. The innovative technology of Snaptivity is backed by DIT, UK and Creative England. In terms of achievement, Snaptivity was named as a Top 5 SportsTech start-up company by Sportel Monaco. In addition, it has signed a multi year partnership with Edgbaston Cricket Ground, Wembley Stadium, the home of English football, a few leading Premier League clubs and are pre-approved at 8 stadiums for the World Cup 2018. In 2017, Snaptivity won the inaugural MSDUK Innovation Challenge.