Anil Pillai is the Executive Director of digital agency Native. Previously he was the CEO UK, Middle East and Africa at Digitas (rebranded from LBi), a global marketing and technology agency that transforms businesses for the digital age. During his time at the helm of the UK business, Anil was responsible for growing the agency’s annual revenue to in excess of £100m. He also expanded the Digitas family of brands to include Lost Boys, Kitcatt Nohr and DigitasLBi Commerce and added to the client list which includes Virgin Atlantic, Lloyds, BT, Peroni, Coca Cola, Honda and E-ON. A Cambridge University graduate, Anil started his career at Oyster Partners before joining LBi in 2006. Since the he has held the roles of Client Partner, Managing Director and latterly as CEO of LBi UK before taking up his new remit. For more than 3 years he also served as Co-Chair of the IPA’s Digital Business Group.