Dr. Chen Mao Davies is CEO of Anya (formerly called LatchAid), a pioneering app utilising cutting-edge 3D technology and Artificial Intelligence to support mothers through their breastfeeding and early parenthood journeys. It has active users from 86 countries and is trialled with 12 NHS providers and The HCRG Care Group in 4 large UK regions, where expectant mothers and new mothers are prescribed LatchAid by healthcare providers. LatchAid has won over £265,000 competitive funding including a record 3 Innovate UK grants for product R&D. It has recently completed its seed funding round of £1m, combining equity investment, convertible loan notes, and Innovate UK innovation loan. Chen holds a PhD in Computer Graphics and has over 15 years R&D experience in academia and industry. She spent 10 years creating Oscar & BAFTA award-winning visual effects for blockbuster films including Gravity and Blade Runner 2049 and a number of Disney, Marvel Studio, and Warner Brothers movies. Her life course changed completely after she became a mother and experienced tremendous breastfeeding challenges. Struggling to achieve a good latch,  she suffered from breast infections, baby's weight loss, and postpartum depression. Her experience motivated her to found LatchAid in 2018 to revolutionise breastfeeding and motherhood support using innovation and empathy.