Eric Min is the Co-Founder and CEO of Zwift, an interactive fitness entertainment platform that brings the excitement and camaraderie of outdoor cycling indoors. Requiring about $200 of equipment, Zwift is a massively multiplayer online game where cyclists compete against one another in virtual, three-dimensional world which breaks monotonous solo indoor cycling workouts into dynamic and social adventures that entertain and motivate. Zwift co-founder Eric Min is a serious cyclist himself, known in cycling circles for sponsoring major teams. His goal for Zwift was simple - to make indoor cycling better. Prior to this he was Co-Founder & CEO at Sakonnet Technology which was dedicated to excellence in trading solutions for wholesale energy markets and before that he was Vice President at J P Morgan New York.