Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China. Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.

Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics (LSE) before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. Jiao is an informed speaker in both Chinese and English, and has featured on BBC World Service and has presented at events run by CBBC, Cambridge Network, and UKIE.