Karishma Gupta is a fashion technologist and founder of Eslando (formerly known as Satatland), a London-based circular fashion tech company accelerating textile recycling. With 10 years of experience in the fashion industry, she has worked with textile and apparel manufacturers in the East and retailers in the West. Karishma has witnessed firsthand the devastating effect of producing more clothes than we consume on the environment, including our land and rivers, and during her time working with sustainable brands, she became disillusioned upon seeing their clothes still piling up in landfills. Eslando uses technology in two ways to make a sustainable change: firstly, at the product level, it uses RFIDs on all its rental products to measure their durability and performance and it enables recyclers to sort discarded clothes so they can be properly and profitably recycled. The Eslando platform was recognised as Financial Times' Retail Tech Champion 2022; Ranked #2 Sustainable Fashion Startup to watch by TechRound 2022 and is an approved Circular Startup by the Ellen MacArthur Foundation Community. It has run successful pop-ups in Bond Street, Oxford Circus, Covent Garden and Kings Cross. Karishma holds a Bachelor's degree in Fashion Technology from the National Institute of Fashion Technology India and an MA in Fashion Entrepreneurship & Innovation from the London College of Fashion.