Named the 4th most influential social media marketing expert by The Drum, Katy Howell is CEO at social media agency Immediate Future. With over 20 years’ industry experience, Katy Howell is renowned for her insight and knowledge of online PR and social media. She regularly appears on BBC news and programs on TV and radio and is billed as an authority on social marketing having co-authored 3 books on social. Now in its 14th year, her agency Immediate Future works with brands including; Fujitsu, Thomson Reuters, the Post Office, IBM, Selfridges, Staples Europe, Google, Diageo, JD Williams and Sony Music, among others and ensures companies harness the value of social media. A BSc Genetics and Plant Sciences graduate from the University of Leeds, she was Head of Marketing BMP DDB before founding Immediate Future in 2004. She guest lectures at Kingston University and UCL, and mentors young women at the Southbank Centre's Women of the World week.