Dr. Maroof Ahmed is a medical doctor who graduated from Imperial College London with dual degrees in Medicine and Business Management. He is the Co-founder and COO Digital Therapeutics which created 'Quit Genius', a gamified behavioural therapy app to help smokers quit. Maroof spent 4 years conducting academic research in the fields of neurology, behavioural change, digital health and smoking cessation. Whilst training to become a doctor, Maroof saw the impact smoking had on the lives of the patients around him and wanted to make a difference. So together with his co-founders, they put on hold their clinical careers to pursue Quit Genius full-time. The company has raised nearly $2 million in seed funding from Village Global VC, Pioneer Fund, Arab Angel VC and various angel investors. All three founders are 2018 Forbes 30 Under 30 Europe honorees in the Social Entrepreneurs category.