Omar Butt is Co-Founder & CEO at Vita Healthcare Solutions, a consultancy that supports health systems to accelerate and adopt innovation. He is a well-known market access expert, academic and lecturer who has dedicated his career to uncovering the true barriers to adoption and advancement of the healthcare industry. With extensive experience in the field, he has worked as a sales professional for medical devices, where he sold tens of millions of pounds worth of products to health systems. He has also held senior positions at several well-recognised organisations, such as Imperial College London, ICHP, where he served as the Innovation Lead for NHS National Programmes, and at the National Institute for Health and Care Research (NIHR) London MIC, where he currently serves as the Global Lead for Market Access Evidence. Omar is also known for his expertise in executive education design and delivery, making him a sought-after speaker and educator in the healthcare industry.