Shahzad Mughal is co-founder of multi award-winning digital billboard advertising platforms OfferMoments and Bidooh which is a decentralized digital billboard service on the blockchain. OfferMoments is billboard software, which combines a blend of IoT, computer vision, augmented reality, artificial intelligence, machine learning, sentiment analysis, LiDAR long range facial recognition and big data that makes billboards change as people walk towards them in shopping centres and airports. He holds BSc in Computer Science from the University of Bradford and worked as a healthcare technology consultant for the Central Manchester University Hospitals NHS Foundation Trust before jumping into retail consultancy. He built the OfferMoments platform, which won the Venturefest Manchester Innovation Business of the Year 2014 award.