Tanya Laird is the Founder of Digital Jam and the host of the Digital Jam Sessions, which have been on the leading and creative edge spanning games, film, TV, comics, music, immersive theatre, theme parks and Transmedia. As the creator of the the VR Writers Room and the co-organiser for the world’s largest VR & AR meetup group “Augmenting Reality”, Tanya brings together thought leaders and experts to share key findings with the wider VR community, develop methodologies and establish unified terminologies across industries. Digital Jam reaches 17.5 million international businesses, innovators, creators and new startups across the entertainment, technology and startup industries. Tanya has been active in the digital industry across entertainment IP and innovation for the last ten years working primarily with global gaming and entertainment franchises such as Star Wars, Marvel and Moshi Monsters. Tanya is Vice Chair of the BAME in Games networking group; a board member of the British Games Institute and Co-Chair of the Immerse UK content group and immersive technology ambassador for ESL UK.