Yaseed Chaumoo is the Founder and CEO of Waive, a Marketing Intelligence Platform that uses machine learning and AI to identify and predict consumer trends before they happen. Formed in 2017, it is growing into one of the most innovative marketing startups in the UK. Yaseed is a recognised digital leader with a diverse background. With a degree in Digital 3D Design and an MSc in Human Computer Interaction, creating exciting, usable products that connect with their audience has always been at the heart of everything he does. His personal quest for understanding for how to enable transformation brought him to Stanford where he did an Executive business course and Entrepreneurship which inspired him to marry design, engineering and business strategy to amplify the impact of his work. After varied UX and Product roles, Yaseed led on The Telegraph’s largest web transformation in recent times, ensuring it was fit for the new digital age. Over the years he has been a champion for both the Asian and LGBT communities by being an active member of Apps for Good, a mentor for budding creatives and supporting numerous inclusion groups, highlighting that diverse backgrounds bring diverse thinking.