Phadke & Vyakarnam’s blueprint for innovation

Academics Uday Phadke and Shailendra Vyakarnam present a researched view of the innovation commercialisation process in their new work ‘Camels, Tigers & Unicorns: Rethinking Science and Technology-Enabled Innovation’. The commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively.

Despite the vast number of publications addressing entrepreneurship, innovation and strategy there is relatively little in the literature which systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions: this book is intended to directly address this gap.

The approach in Camels, Tigers & Unicorns consists of three fundamental strands:

• Research insights based on Phadke and Vyakarnam’s large data set covering the different players, technologies, products and services, market spaces, customers and business models
• The creation of an explicit new conceptual framework which provides an integrated narrative describing how science and technology-enabled innovation is commercialised
• The provision of tools and examples which can be used by firms to develop strategies, agree on priorities and generate plans.

The contents of this book should be of interest to a wide range of audiences including entrepreneurs; leaders and managers in technology firms; scientists and technologists engaged in innovation in academic institutions and corporate environments; lone inventors; groups of scientific entrepreneurs operating outside recognised structures; business and strategy consultants; managers of public and private ‘intervention agencies’ such as incubators and accelerators; investors; and, policy makers.

Camels, Tigers & Unicorns: Rethinking Science and Technology-Enabled Innovation
by Uday Phadke (Author), Shailendra Vyakarnam (Author)
Publisher: World Scientific Europe (27 April 2017)
Paperback: 340 pages
Language: English
ASIN: B072QZMX5Y (Kindle Edition)
ISBN-10: 1786343215 (Hardcover)
ISBN-10: 1786343223 (Paperback)
Guide Price: Kindle Ed – £26.26, Hardcover – £98, Paperback – £43.80
Click to buy Kindle Edition, Hardcover Edition, Paperback

About Uday Phadke

Uday Phadke read Engineering at Trinity College, Cambridge and then went on to do a PhD in Aero-thermodynamics at the University of Sussex. He has worked in a wide range of academic, technical, commercial and strategic roles in Europe, North America and Asia over the last three decades.
He has a deep technology background in a number of areas, including aerospace engineering, digital signal processing, remote sensing, electronics, computing & software, medical diagnostics, engineering design, media and telecommunications, financial technologies and digital media.

He has been actively involved in the building of over 100 technology firms over the last two decades, as an advisor, mentor and investor, working closely with technology transfer offices, innovation agencies, incubators and accelerators. He has also been part of the founding team at a number of technology advisory and consulting companies since the early 1980s; since 1997 he has been Chief Executive of Cartezia, the technology business builder based in Cambridge, UK.

He was Entrepreneur-in-Residence at the Judge Business School at the University of Cambridge from 2011 to 2016 and is now actively involved in several innovation policy development initiatives in Europe and Asia.

About Shailendra Vyakarnam

Shailendra Vyakarnam did his MBA and PhD at Cranfield. He has since combined academic, practitioner and policy interests to provide advice to governments on the development of entrepreneurial ecosystems, technology commercialisation and entrepreneurship education. He has mentored entrepreneurs and held non-executive directorships of small firms in addition to developing growth programmes for SMEs over several years.

From 2003 to 2015 he focused on the development of practitioner-led education for entrepreneurship at the University of Cambridge Judge Business School, where he led The Centre for Entrepreneurial Learning.

Dr Vyakarnam was awarded “Best Entrepreneurship Professor” at the 2nd Asian Business Schools Awards in 2011. In 2012 he was elected to the prestigious European Academy of Science and Arts. He has held Visiting Professorships at University of Reading and University of Aarhus, the Indian Institute of Science and the American University of Cairo.

He has taught and mentored hundreds of entrepreneurs in over 20 countries and continues to live his passion for entrepreneurship as founder, director and advisor to several firms. He is now Director of the Bettany Centre for Entrepreneurship at Cranfield University.